NAIAS puts latest automotive tech on display

NAIAS puts latest automotive tech on display

DETROIT, Mich. (WZZM) — At the North American International Auto Show in Detroit, there’s yellow, green, red — all the bright colors. More importantly, the Big Three automakers tell us they’re looking at a bright 2015.

Car lovers take it in and eat it up.

“There’s a ton [of] new and exciting here at Ford,” said Ford F150 marketing manager Eric Peterson.

Leave the dieting to the newest F-150, which is now 700 pounds lighter.

“That’s primarily driven from the use of high-strength, military-grade aluminum alloy in the body,” said Peterson. The switch to that material was to “take the weight out, get more capability, better fuel economy, and better ride dynamics.”

Less weight, but more technology.

“More technology” describes the auto show experience, too, with devices that allow potential buyers to scan the truck and learn about its key features.

New electric vehicles are featured, too. At the Chevrolet showroom is the all-electric concept car called the Bolt, next to the updated and improved 2016 Volt.

“It has a range extender and a generator that will allow you to travel over 400 miles, so there’s no worry about running out of power, running out of electricity,” said Steve Majoros, marketing director for Chevrolet cars and crossovers.

New bright colors are helping highlight the latest Jeep products.

“This is the all-new Omaha orange,” director of Jeep product marketing Jim Morrison sad of the vivid paint job on one vehicle. Aside from color, the Jeep Renegade’s quick transformation – with two detachable sunroofs – is also featured.

“You almost feel like you’re in a Wrangler with that complete open-air freedom that only Jeep can deliver,” Morrison said.

Jeep says it had its best year ever in 2014.

U.S. Senator Debbie Stabenow predicts 2015 should be an even better year for the auto industry.

“I have to tell you, I could pick one in every stop that I make,” Sen. Stabenow said of the vehicles on display. “I just encourage everybody to come on out.”

The auto show officially opens to the public on Saturday. We’ll have coverage on the newest features and the newest cars throughout the week.

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